We begin with a comprehensive technical audit that goes far deeper than any automated tool. We measure your current performance baseline, then systematically analyse every layer of your site — whether that's a WordPress server stack, a WooCommerce store.

What we analyse

Full Lighthouse audit (mobile + desktop)
Server response time analysis
Waterfall request analysis
Database query profiling
Plugin and app impact assessment
Hosting and platform environment review
Third-party script audit
Image and media analysis
Critical render path mapping
Core Web Vitals field data review (CrUX)

What you receive

A comprehensive technical report (15-20 pages) with every issue documented, categorised by impact (critical/high/medium/low), and accompanied by our recommended fix for each. We include a 30-minute video walkthrough explaining the findings in plain English — not a generic checklist, but a roadmap specific to your site.

This is where the real work happens. For WordPress and WooCommerce, our engineers connect to your server and make surgical, server-level changes. No cookie-cutter plugins. No hoping for the best.

Implementation steps

Clone your live site to a staging environment
Server-level work: PHP upgrade, OPcache, web server tuning, Redis (WordPress/WooCommerce)
Asset optimisation: critical CSS, JS defer/async, unused code removal
Plugin consolidation and database cleanup
CDN configuration with optimised page rules
Full testing across mobile and desktop
Deploy to production with immediate verification

Typical implementation

Server-level caching (Varnish, Nginx FastCGI, Redis object cache)
CSS critical path extraction and inlining
JavaScript defer/async restructuring
Full media library optimisation (WebP, srcset, lazy loading)
Database cleanup, optimisation, and indexing
Cloudflare CDN with optimised page rules
Brotli compression, HTTP/2, PHP 8.x upgrade
Font optimisation (preload, font-display: swap/optional)
.htaccess / Nginx configuration tuning

Performance isn't a one-time achievement. It requires ongoing attention. Platform updates, plugin and app changes, and new content can introduce regressions that undo your improvements.

Post-launch monitoring

First 48 hours: active monitoring for any issues
First month: weekly performance snapshots
Automatic regression detection
Priority fix for any score drops

Ongoing (Performance Partner clients)

Daily Core Web Vitals tracking
Monthly comprehensive performance reports
Plugin and app update compatibility testing
Quarterly re-optimisation pass
Direct Slack/email support from our engineering team

Our Technology Stack

What we use. What we don't.

What we use

Google Lighthouse & PageSpeed Insights — Primary measurement
WebPageTest — Waterfall analysis and filmstrip comparison
Chrome DevTools Performance tab — Render profiling
CrUX API — Real user field data
Query Monitor — Database query profiling (WordPress/WooCommerce)
SSH & WP-CLI — Server-level implementation (WordPress/WooCommerce)
AI diagnostics — Pattern recognition across hundreds of optimised sites
Custom monitoring — Daily automated performance checks

What we don't use

One-click "fix everything" plugins
Generic caching without configuration
Cookie-cutter optimisation checklists
Outsourced labour

How we make your website fast

Audit & Diagnose Day 1-2