150+ sites. Consistent results.
Every optimisation is measured. Every improvement is documented. Here's a selection of recent results.
ThreadCraft UK — WooCommerce Fashion Store
Product pages loading in 6+ seconds on mobile. Cart abandonment rate 78%. Failing all Core Web Vitals. 2,400 product images averaging 2.4MB each, 1.2MB of unused Elementor CSS, no server caching, shared hosting with TTFB over 2 seconds, 34 active plugins.
What we did
- Migrated to optimised VPS hosting (Cloudways)
- Converted 2,400 product images to WebP with responsive srcsets
- Removed 1.2MB of unused Elementor CSS
- Consolidated 34 plugins down to 18
- Implemented Redis object caching
- Configured Cloudflare CDN with WooCommerce-aware page rules
- Optimised database with proper indexing for product queries
Results
Mobile conversions +34% · Cart abandonment 78% → 52%
Bloom Digital Agency — Agency Portfolio
Agency's own site was embarrassingly slow. Couldn't pitch web development services while their portfolio scored 42 on PageSpeed. Divi generating 680KB of render-blocking CSS, 22 unused plugins, database with 45,000 post revisions, no CDN, PHP 7.4.
What we did
- Extracted critical CSS and deferred remaining Divi styles
- Removed 22 inactive/unnecessary plugins
- Cleaned database (removed 45,000 revisions, optimised tables)
- Upgraded PHP to 8.2
- Implemented Nginx FastCGI caching
- Set up Cloudflare with aggressive static asset caching
- Added preconnect hints for Google Fonts
Results
5 business days · Agency now recommends VeloPress to all their clients
Meridian Property Group — Commercial Property
340 pages, all failing Core Web Vitals. Google Search Console showing site-wide "Poor" CWV. Organic traffic declining. Large LCP images without explicit dimensions, ACF fields generating 200+ database queries per page, no object caching, Google Maps embed loading on every page.
What we did
- Added explicit width/height to all images across 340 pages
- Implemented Redis object caching (queries: 200+ → 40)
- Lazy loaded Google Maps embeds
- Configured Cloudflare APO
- Optimised ACF field queries with custom caching layer
- Deferred non-critical JavaScript (analytics, chat, social)
Results
All URLs passing CWV within 28 days · Organic traffic fully recovered in 6 weeks
Pixel North Agency — Ongoing Partnership
Web development agency managing 12 client sites needed a reliable performance partner to handle post-launch optimisation for all client builds. Sites were being delivered with decent designs but poor performance.
What we did
- Integrated into their delivery workflow
- Every new site gets a VeloPress optimisation pass before client handover
- Standardised their hosting recommendations
- Created performance guidelines for their development team
- Ongoing monitoring of all 12 active client sites
Results
All 12 sites scoring 90+ · "VeloPress Performance Optimisation" is now a standard deliverable
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